vivo收購手機er for the fourth consecutive quarter.Xiaomi took the second spot with a 16.6% share, followed by vivo收購手機vivo at 15.9%.Apple recorded its highest ever quarterly shipments, crossing 2.5 million units.OnePlus took the top spot in the affordable premium segment with a 29% share.vivo收購手機vivo was the fastest growing brand among the top five, registering 11% YoY growth.In the overall market, Transsion brands grew the fastest at 41% YoY.New Delhi, Hong Kong, Seoul, London, Beijing, San Diego, Buenos Aires – November 1, 2023India’s smartphone shipments remained flat in Q3 2023 (July-September) even as Apple recorded its highest ever quarterly shipments during the period, according to the latest research from Counterpoint’s Monthly India Smartphone Tracker. After declining for almost a year, India’s smartphone market is showing signs of recovery with a gradual pick-up in consumer demand going into the all-important festive season.Commenting on the market dynamics, Senior Research Analyst Shilpi Jain said, “In Q3 2023, OEMs focussed on launching new devices and kept filling in channels to prepare for the festive season ahead. We saw some interesting launches, with key features like 5G and higher RAM (8GB) diffusing to affordable smartphones (sub-INR 10,000, ~$120). The premium segment and 5G were the two focus areas and saw multiple launches. Many OEMs are now coming up with interesting financing schemes through partnerships with financial institutions and by marketing the per-day cost of buying a new device. The market is gradually moving towards growth and we are witnessing positive consumer sentiment during festive season sales. India’s smartphone market will experience growth in the coming quarter due to pent-up demand, elongated festive season and faster 5G upgrades.” Source: Counterpoint Monthly India Smartphone TrackerCommenting on the competitive landscape and brand-level analysis, Research Analyst Shubham Singh said, “Samsung maintained its leading position for the fourth consecutive quarter with a 17.2% share driven by the success of its A and M series. Aggressive push in offline through better incentives and price parity across channels, focus on the fastest growing premium segment and innovation through the latest ultra-premium offerings are some of the strategies helping Samsung keep ahead of the competition. Samsung was closely followed by Xiaomi, with its 16.6% market share driven by strong demand for the Redmi 12 series and offline expansion. Xiaomi is effectively capitalizing on the opportunity to provide 5G technology in the budget segment. Its latest Redmi 12 5G series received an overwhelming response from consumers.”“vivo收購手機vivo retained the third spot but was the fastest growing brand among the top five, experiencing 11% YoY growth. Strong offline presence, focussed approach to CMF (Colour, Material, Finish), and targeting the mid-premium segment through its sub-brand IQOO drove the demand for vivo收購手機vivo. In the overall market, Transsion brands grew the fastest at 41% YoY. Experiencing a high-growth phase in India, Apple recorded 34% YoY growth. Q3 2023 also marked the best quarter for Apple’s shipments in the country, which crossed 2.5 million units. Premiumization has started in the world’s second largest smartphone market and Apple has again got the timing right to benefit from this trend through its devices and financing offers. OnePlus was the top brand in the affordable premium segment (INR 30,000-INR 45,000, ~$360-$540) with a 29% share driven by strong sales of the OnePlus 11R.”Other key insightsFaster 5G upgrades: In Q3 2023, the share of 5G smartphone shipments reached 53%. The main growth driver was OEMs pushing multiple launches in the INR 10,000-INR 15,000 (~$120-$180) segment. The 5G penetration reached 35% in this segment, compared to 7% in Q3 2022.Ultra-premiumization trend: The trend of ultra-premiumization (>INR 45,000, ~$540) is steadily gaining momentum with each passing quarter. In Q3 2023, the segment grew 44% YoY driven by the availability of easy financing options, implementation of various incentive programs in the market, and growing consumer aspirations for the latest technology.Foldables going mainstream: We are observing an increasing demand for foldables in the ultra-premium segment due to their different form factor, which transforms the way we perceive and utilize smartphones. The future looks promising for them as more OEMs are entering the segment.4G feature phone growth: The share of 4G feature phones in the overall feature phone shipments increased to 32% in Q3 2023 following the launch of the JioBharat platform. Low cost (INR 999, ~$12), features like UPI, and access to a wide variety of apps are the key factors driving this demand.Other notable brands that grew YoY during Q3 2023 were Nokia (31%), Motorola (27%), realme (7%) and Google (6%).The comprehensive and in-depth ‘Q3 2023 India Smartphone Tracker’ is available for subscribing clients. Feel free to contact us at [email protected] for questions regarding our latest research and insights.The Market Monitor research relies on sell-in (shipments) estimates based on vendors’ IR results and vendor polling, triangulated with sell-through (sales), supply chain checks and secondary research.You can also visit our Data Section (updated quarterly) to view the smartphone market shares for World, US, China and India.BackgroundCounterpoint Technology Market Research is a global research firm specializing in products in the TMT (technology, media and telecom) indus
記者蘇晟彥／綜合報導
雙11購物節即將到來，各大手機品牌紛紛祭出降價優惠，展開激烈的價格戰。根據傑昇通信最新公布的10月降價手機排行，本月進榜單機降幅在3%~18%不等，整體總降幅範圍則在3%~24%之間；值得關注的是，開賣一月有餘的iPhone 16系列霸榜七席，且出現破千元的降價。其中，realme 13 Pro+更以超過三千的降價幅度奪下本月降價王，而累積總降價金額破萬元最為驚人的是三星Galaxy Z Fold6（12GB/256GB）。
▼三星Galaxy Z Fold6近期價差極大。（圖／ETtoday資料照）
全台最大通訊連鎖門市─傑昇通信表示，realme 13 Pro+能在十月降價榜上奪冠，除了通路提前開跑的雙11暖身促銷外，其硬體規格也是一大亮點。尤其是續航部分搭載5,200mAh大電池，後置5,000萬畫素主鏡頭和使用Sony LYT-701感光元件，並結合AI HyperRAW演算法，在0.6倍至6倍之間捕捉清晰的照片，最遠變焦可達120倍，算是剛上市中階機型中最划算的一款；由於realme 13 Pro+官方定價16,990元，降幅高達18%，相當於直接省下3,100元，完全不用等雙11就可無痛入手。
專注在摺疊手機市場的三星，商務摺疊Galaxy Z Fold6（12GB/256GB）是十月降價榜上累積總降價金額高達11,898元的單機，足足掉了兩成；其次則是小摺疊機Galaxy Z Flip6（12GB/512GB）也累積24%的總降幅。傑昇通信指出，隨著摺疊手機市場競爭日益激烈，設計規格改進和生產成本逐漸降低，加上Google、小米、vivo收購手機vivo等品牌進場推新機，年末促銷及同儕效應排擠下，使得三星不得不降價維持市佔率，預估接下來在雙11折扣、感恩祭等優惠利多，三星摺疊機的價格有望更低。
蘋果新機自九月上市後，再掀果粉搶購熱潮，品牌銷量不僅倍數成長，更帶旺整體手機市場，隨著供應鏈逐漸穩定，旗艦機缺貨開始緩解，價格也一路下探；傑昇通信觀察，十月降價榜以iPhone 16系列霸榜七席最多，且以Pro以上旗艦機型降幅更引人注目，顯見雙十連假促銷，月底前各電商及實體通路也提早替雙11檔期暖身，才會有感降價。
此外，蘋果iPhone 16系列不僅開賣當月就進熱銷榜，價格也出現明顯變動。十月降幅最為顯著的iPhone是iPhone 16 Plus（512GB）與iPhone 16 Pro Max（1TB），兩款機型單月就下調2,310元，降幅約5%，這對於想要入手大容量iPhone